From signal to signed deal.
We design, build and run your GTM and sales engine in your CRM, with our sales team, for startups and companies entering Australia.
First meetings in 30 days · No lock-in after 90 days
Qualified meeting
Thu 10:30 AEDT, 30 min
Booked
Head of Sales
Series B SaaS, Sydney
Replied, step 2
Accepted invite
Call
Qualified on call
Trusted by teams building pipeline from Australia
The stack we build and run in
Every number comes with a name
See all results€522K
sold to US universities
Outsourced Sales
Cold outbound to US faculty, run end to end from Australia, from the scraped list to the signed programme
David Grant
CEO, Irish College Leuven
Case study
50
lending partners live in Australia
Market Entry (0 to 1)
Australian launch led from zero, with no one on the ground and no lender on the panel
Ciaran Burke
Co-founder, Swoop Funding
Case study
4
weeks, kickoff to signed deal
Lead Generation
The whole buyer market for a niche Sydney Water licence mapped, verified and emailed in waves
Gearóid Considine
Managing Director, BrightSide
Case study
13,400+
subscribers and followers
GTM Systems and Engineering
Our own newsletter and its LinkedIn page, grown with content and the systems that run it, with no paid ads
Stephen Mullan
Founder, irish insights
Case study
Two usual fixes for thin pipeline, and why both stall
For Australian founders who need pipeline, and international companies entering Australia who need first customers.
Betting on one SDR
- Months of recruiting and ramp pass before the first qualified meeting
- A new SDR starts with no list, no data and no sequences, so they build tooling instead of pipeline
- Someone senior still coaches them, reviews their calls and owns the number
- When they leave, what they learned leaves too, because none of it was written down
Paying for a plan, not a pipeline
- Weeks of workshops end in a strategy deck, not a booked meeting
- The plan assumes a team, data and tooling you do not have yet
- You still have to build the lists, write the sequences and run the outreach
- Nobody who wrote the plan answers for the pipeline it promised
Start with the part you need
Companies new to Australia start with Market Entry (0 to 1).
Market Entry (0 to 1)
First customers, not just first meetings.
We land your first Australian customers: localised ICP, first lists, first meetings, first closed deals.
Powered by Market Entry Secrets data
- AU ICP and positioning
- First 100-account list
- Local outbound
GTM Systems and Engineering
We build signal tracking, enrichment, sequencing and CRM workflows and document them end to end.
- Signals
- Regulatory change, news, announcements, job changes
- Enrichment
- Firmographic, technographic, buying signals, pains
- Sequencing
- Email, LinkedIn, call
- CRM
- Your current CRM, or one we set up
Lead Generation
Cold email and appointment setting that book qualified meetings with accounts that fit your ICP.
Example brief
- Sector
- Fintech
- Headcount
- 50 to 500
- Region
- Sydney
- Signal
- New funding
- Role
- Head of Sales
Outsourced Sales
A sales team on your pipeline, before you hire your own. AI builds the list and context. Humans make the calls and close.
- GTM engineer
- Builds the engine
- Sales lead
- Books meetings, works deals to close
- AI research
- Lists and context
AI Transformation
We build AI workflows across your whole business.
- Engagement
- Build sprint
- Timeframe
- From 30 days
- Handover
- To your team
From kickoff to handover
01By day 3
Plug in
We get access to your CRM, inboxes and data, then audit what already works before we change anything.
- Stack audit
- CRM health check
- Sending domains and inboxes
- Pipeline baseline
02By day 14
We map your motion
We write down who buys from you, what makes them buy now and the plays that live only in your top rep's head.
- Scored market map
- Buying signal list
- Messaging by persona
- Written sales playbook
03By day 30
The engine runs and compounds
Outbound goes live and first meetings land. After that, the numbers decide what we change.
- Weekly pipeline report
- Monthly optimisation review
- Meeting quality review
- Sequence and signal tuning
04When you choose
We hand you the keys
Your hires learn the engine on live pipeline, alongside the operators who built it. Everything is written down, so your team can run it without us.
- Documented playbooks
- Trained team
- Systems your team can run
Where your Australian buyers sit
We build your lists and make your calls to Australian buyers. One Australian team works all three cities.
Sydney HQ
Head offices for banks, insurers, software and APAC regional teams.
Australia's financial centre, where many multinationals set budgets.
Melbourne
Head offices for health, education, super funds and retail.
A large enterprise and public sector buyer base in its own right.
Brisbane
Resources, energy and construction head offices, plus state government.
Queensland infrastructure spending is drawing in new suppliers.
Backed by Market Entry Secrets' ANZ market data
Buy a roadmap, a build or a team that runs it
Diagnose
Fixed scope: from 5 days
Scored audit report and a roadmap you keep
We audit your sales process or AI readiness, score it and rank what to fix first.
Build
Sprint: from 30 days
A live GTM engine, documented for your team
We build your lead lists, outbound sequences and AI workflows, with scope and end date agreed up front.
Run
Retainer: 90 days, then month to month
Qualified meetings in your calendar and a weekly pipeline report
Our team runs your outbound and books the meetings, and can work each deal through to close.
Start anywhere. Most clients start with Diagnose.
The operators on your account
Stephen Mullan
Founder
Eva Laverty
GTM engineer
Chris Mullan
GTM advisor
Before you book a call
An AI SDR tool automates outreach and leaves the judgement, the calls and the close with you. We use AI for account research, contact data and first drafts, then our people make the calls, book the meetings and, if you want, carry deals to signature. We report on meetings held and pipeline created, not emails sent.
Sometimes you should. A first hire ramps alone, covers what one calendar allows and leaves with the know-how. We set up the stack, write the playbooks and make the calls, with first meetings in 30 days. When the numbers justify a hire, we train them on the engine we built. Compare the two: Forás vs hiring an SDR.
Most start with Diagnose. For international companies it is the AU Market Scorecard, about 30 days: we score which Australian buyers fit your offer using Market Entry Secrets data and hand you a roadmap. Then, through Market Entry (0 to 1), our Australian team builds the engine and runs it towards your first Australian customers, not just first meetings.
The shortest commitment is Diagnose: fixed scope, from 5 days, ending in a roadmap you keep. Build is a sprint, from 30 days, ending in a working system, documented for your team. Run is a retainer: 90 days, then month to month.
No. If you already run a CRM, we plug into it. If you don't, we set one up, typically HubSpot with Clay and n8n around it. You choose whether it sits in your accounts, ours or a mix of the two.
Tell us the date, and we plan the handover back from it. Our operators run the engine with your hires until your team runs it without us, then we step back.
Hiring your first SDR or entering Australia? Talk to us first.
First meetings in 30 days, and no lock-in after 90 days.